Who We Are
Here at Ski Town All-Stars, we believe in seizing the day as outdoor enthusiasts. However that may look for you—skiing, biking, river days, hiking, dawn patrol missions, and nights spent around a campfire. Filling your time with activities that maintain a happy life is important, and doing so with a touch of flair.
Our business was built on the dream of sharing the stoke of the mountain lifestyle. We’ve grown into a premium hat brand offering full custom designs alongside classic staples, serving everyone from large corporations to individual customers. We’ve also expanded into a full-service ski shop, delivering a high-end retail experience for passionate skiers. Along the way, we continue to give back through partnerships with nonprofits.
Role Overview
We are seeking an experienced and driven E-Commerce Marketing & Sales Manager to lead our digital growth and online customer experience. This role owns the full digital marketing funnel and e-commerce strategy—from driving traffic and conversion to optimizing retention and lifetime value.
The ideal candidate is both strategic and hands-on, capable of executing campaigns while continuously analyzing performance and improving results. This person will play a key role in shaping the brand’s online presence, increasing revenue, and enhancing the overall customer journey.
Key Responsibilities
Digital Marketing & Growth
- Plan and execute full-funnel marketing campaigns across email, SMS, paid media, and social channels
- Own campaign strategy, including segmentation, targeting, creative direction, and performance optimization
- Manage email and SMS marketing through Klaviyo, including flows, campaigns, and list growth
- Analyze campaign performance and optimize based on data, KPIs, and ROI
- Develop and maintain promotional calendars aligned with product launches and seasonal trends
- Identify growth opportunities across paid and organic channels
E-Commerce & Website Management
- Own and manage the Shopify storefront, ensuring a seamless and high-converting user experience
- Build and optimize product pages, collection pages, landing pages, and homepage content
- Implement site updates including promotions, banners, forms, and merchandising strategies
- Manage app integrations and continuously improve site functionality
- Lead website optimization efforts focused on conversion rate and usability
Creative & Brand Execution
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Develop and oversee digital creative for campaigns, including copywriting and visual direction
Ensure brand consistency across all digital touchpoints
Collaborate on content strategy for social and marketing initiatives
Partnerships & Community
- Build and manage influencer and brand partnerships aligned with Ski Town All-Stars
- Identify opportunities to grow brand awareness and community engagement
Social Media & Content Strategy
- Develop and execute a cohesive social media strategy to drive brand awareness, engagement, and revenue across platforms (Instagram, TikTok, Facebook, etc.)
- Plan and manage content calendars aligned with product launches, campaigns, and seasonal moments
- Create and oversee high-performing organic content, including short-form video, lifestyle imagery, and storytelling that reflects the Ski Town All-Stars brand
- Collaborate with influencers, ambassadors, and partners to produce authentic, engaging content
Experience & Qualifications
- 3+ years experience in e-commerce, digital marketing, or a related role
- Strong understanding of direct-to-consumer marketing and customer lifecycle strategy
- Hands-on experience with Klaviyo (email/SMS marketing required)
- Experience managing Shopify storefronts and backend operations
- Familiarity with paid media platforms (Meta, Google, etc.) and analytics tools
- Experience with A/B testing, segmentation, and performance optimization
- Proficiency in Adobe Creative Suite, Canva, or similar tools preferred
- Experience in the outdoor or ski industry is a plus
Core Competencies
- Strategic thinker with strong execution skills
- Data-driven decision making
- Ability to manage multiple projects in a fast-paced environment
- Strong communication and collaboration skills
- Creative problem solver with attention to detail
Additional Details
- Full-time role (flexible schedule)
- Based in Eagle-Vail, CO (in-person or semi-remote flexibility)
- Occasional weekend/event commitment
- Salary starting at $65,000-$80,000(based on experience)
Benefits:
- Vesting equity plans
- Health insurance reimbursement
- Epic Pass
- One full ski setup per year
- Bonus opportunities
PLEASE EMAIL RESUME AND COVER LETTER TO: INFO@SKITOWNALLSTARS.COM